JK vs Moshi In-Cell Displays

In sourcing iPhone In-Cell LCD replacement screens, two names often come up from Shenzhen Kelai Intelligent Display Co., Ltd: JK and Moshi.
Both brands are part of the same factory ecosystem, but they are positioned as different quality tiers, each designed for a specific use case and price point.

At Mobileparts.shop, both JK and Moshi In-Cell displays are available directly from stock. We are an official distributor of both brands, ensuring consistent quality, reliable batches, and clear product positioning for repair professionals.

So what actually separates JK from Moshi displays, in this case In-cell? Let’s break it down.

1. Resolution & sharpness

One of the most noticeable differences is display resolution.

• JK FHD (In-Cell) screens are marketed as Full HD (1080p class). They offer sharper text, cleaner edges, and a look that is closer to the original Apple display.

• Moshi screens are typically HD (720p class). This makes them slightly softer in appearance, especially when viewing text or small UI elements.

In practice:
JK looks crisper and more “OEM-like”, while Moshi is perfectly usable but clearly aimed at value repairs.

2. Color accuracy & contrast

Kelai positions JK and Moshi differently when it comes to color performance:

• JK FHD displays generally have better color saturation and contrast, resulting in a more vivid and balanced image.

• Moshi displays aim for a good balance between quality and cost, but don’t fully match JK in color depth or brightness consistency.

For customers who care about screen quality, this difference is often noticeable side-by-side.

3. Touch sensitivity & responsiveness

Both JK and Moshi use In-Cell technology, meaning the touch layer is integrated directly into the LCD. However, there is still a tier difference:

• JK FHD is positioned as having more accurate and responsive touch, closer to the original iPhone experience.

• Moshi still offers smooth touch performance, but is considered mid-range rather than premium.

For everyday use, Moshi performs well, but JK generally feels more precise—especially during fast typing or gaming.

4. Power consumption & battery impact

Another key distinction is power efficiency:

• Moshi is marketed as more power-saving, thanks to its lower resolution.

• JK FHD, while still efficient, prioritizes image quality over minimal power usage.

In real-world repairs, battery impact depends on the phone model and screen batch, but this is how the factory positions the products.

Which should you choose?

A simple rule of thumb for repair shops:

• Moshi

  • Best for budget-friendly repairs

  • Ideal when price matters more than absolute screen quality

• JK FHD

  • Better for premium repairs

  • Sharper image, better color, closer to original Apple experience

Price comparison Moshi  vs JK displays (In-cell):