Leading the mobile repair market: Remco Spreeuwers and Mark von Rotz on 2Service / Mobileparts.shop’s European expansion

Since 2011, 2Service (Mobileparts.shop) has been part of an industry that is constantly evolving. The mobile repair market has developed from a relatively simple business focused on screen repairs into a much more complex and professional sector, in which quality, compliance, speed, and sustainability play an increasingly important role. At the same time, 2Service has grown from a strong Dutch distributor into a European organization with a growing presence.

With full-service locations in the Netherlands and Austria, the acquisition of TechSupply in Poland, and the opening of a new facility in Malmö, Sweden, the company has strategically expanded its network for spare parts, tools, and accessories across Europe. By moving logistics and service closer to its customers, 2Service aims to respond to market needs even faster, more personally, and more effectively. 

For this interview, we spoke with Remco Spreeuwers (CEO) and Mark von Rotz (COO) about the thinking behind this growth, the developments they have seen in the industry, and what it takes to build a company over the long term. But before looking ahead, we first take a step back into the past.

Could you give our readers a bit of background on your company? When was it founded, how many people or working for you and what makes Mobileparts.shop unique?

Answer Remco:
"2Service was founded in 2011 as a spin off from Selectro, a company run by my father, brother and one of my best friends that has been an official Samsung service center since 2000. In the early days, I could only spend one day a week building the webshop, as I was still working at another company. Almost fifteen years later, 2Service has grown into an international organization with 103 employees across five locations."

What makes you unique?

Answer Remco: 
"We are the only distributor in the world that is an official partner of both major industry leaders, Samsung and Apple. This unique position clearly sets us apart in the market. In 2025, we were selected by Apple as the only distributor with European roots to roll out their PDP program as Apple Parts Service. After a long and competitive selection process, we were chosen for this role. Earlier, in 2011, we were already the first company to receive an official Samsung authorization.

We are proud to be recognized by our customers as one of the highest-rated distributors in the market. As far as we know, this is reflected in our overall customer ratings. Our new slogan, “Powered by quality,” reflects the way we work every day: by offering reliable products, a strong webshop experience, and helpful customer support. Together, these elements are designed to give our customers a smooth and worry-free experience. 

After nearly 15 years at the helm, when you reflect on the company’s early days around 2011, did you ever envision the level of expansion, market presence, and strategic ambition that now defines Mobileparts.shop?

Answer Remco:
"We started in 2011 by selling Samsung white and brown goods after receiving official authorization from Samsung for parts in general. One year later, almost by coincidence, we discovered that we could also source Samsung mobile parts. This became a turning point and marked the start of our rapid growth. At that time, I could never have imagined where we would be today.

I still clearly remember our very first mobile parts, which were displays for the Galaxy S1. With the first money we earned, we converted part of a warehouse into office space so we could continue to grow and expand."

In a highly fragmented and competitive European spare-parts distribution market, what do you believe fundamentally sets Mobileparts.shop apart from other players, particularly in terms of quality, transparency, and sourcing strategy?

Answer Remco:
"In a fragmented European spare-parts market, we aim to stand out through focusing on quality, honesty, and transparency. That starts with sourcing. Our team in China works directly with manufacturers to select the best available quality levels, including refurbished and compatible parts. By not relying on just one manufacturer, we are able to stay flexible and keep assessing which suppliers best meet our standards.

Having a Dutch-Chinese manager on site helps us maintain our way of working and ensures that our quality standards and values are consistently applied throughout the sourcing process.

A key challenge in the market is that customers often end up comparing apples with pears. Prices can only be fairly compared when products are truly identical, and in practice this is extremely difficult due to the wide range of quality options available in China. Many products are described in the same way while differing significantly in materials, components, and testing. We are transparent about these differences and charge a fair price for proven quality, even when that leads to unfair price comparisons with products that only appear similar on paper."



Which elements of Mobileparts.shop’s business model and customer approach—such as quality control, compliance, service level, and internal processes—truly differentiate the company in practice rather than only on paper?

Answer Mark:
"Our differentiation is most visible in how our standards are applied in daily practice. We invest heavily in quality control, compliance, safety, and reliability, including triple testing of products in China, proper CE certification for batteries and displays, ISO 27001 cyber security standards, and strict battery safety procedures. We deliberately choose a premium service model with personal customer support and realistic commitments, even though this increases costs. This consistent, behind-the-scenes commitment to quality and service is reflected in our customer rating of 4.8 out of 5, proving that our differentiation is clearly experienced in practice, not just communicated.

Our service level also differs significantly when it comes to customization and advisory support. Especially when working with larger repair companies, refurbishers, repair chains, and similar organizations, we take the time to understand their structure and the specific challenges they face regarding spare parts. Based on this, we tailor both our parts offering and service level accordingly. This approach allows us to build long-term relationships that genuinely benefit both our clients and ourselves. It also includes secondary conditions such as financial support, IT customization, logistics support, and more. SamsungSelfRepair.shop and Sonyparts.fr, for instance, are a strong example of how we excel in IT customization. These platforms were built on behalf of Samsung and Sony as part of the Ecodesign legislation."



From a business and operational perspective, how would you characterize 2025 for Mobileparts.shop, particularly in terms of revenue development, customer demand, margin pressure, and strategic priorities, and what lessons from last year are shaping your decisions going forward?

Answer Mark:
"2025 was a challenging year. Margins were under pressure due to strong price competition in the market, a race we deliberately chose not to join. We stand firmly behind our quality and ask a fair price for it.

We fully accept that this approach does not appeal to everyone, especially those who focus only on price. We consciously choose to work with customers who are willing to invest in quality and, in return, experience fewer issues and fewer worries. The market is full of true professionals who value exactly what we do.

Today, we actively serve more than 5,500 customers, and we continue to see significant potential for further growth."



Throughout 2025, the European mobile repair and components market experienced a noticeable increase in competition; to what extent did this intensifying environment influence your decision to transition toward a more decentralized operating model, and were there other structural drivers behind this move?
 
Answer Mark:
"Being close to our customers truly works, something we have clearly seen in both the Netherlands and Austria. While we serve customers across Europe, our core audience consists of professionals who value speed and personal attention. We respond to this by operating as close to our customers as possible.

In addition to lowering shipping costs, which repair professionals certainly appreciate, being nearby allows us to better understand our customers’ challenges and support them more effectively. Only by being close can you truly understand their needs and help them move forward.

This decision was not made because of new competition, but increased competition has certainly accelerated our approach.

And, increased competition also leads to opportunities. Smaller players will leave the market and create room for already leading companies. Secondly, having strong competition also keeps up sharp, so in a way, we welcome this."

Looking specifically at your customers, what tangible advantages does this new decentralized model deliver in terms of availability, pricing stability, delivery speed, and local market responsiveness, and how does this translate into measurable value for professional repair and refurbishment businesses?

Answer Mark:
"By operating closer to our customers, we are able to significantly improve both costs and service levels. Ordering from our locations in Poland or Sweden is up to three times more cost effective compared to ordering from Arnhem, with shipping costs averaging only one third of previous rates. The free shipping threshold is also much lower, allowing customers to reach free delivery faster.

We guarantee next day delivery for large parts of the regions where we have a local presence, including batteries, by using road transport instead of air freight. This makes deliveries faster, more reliable, and considerably more cost efficient.

Customers also benefit from a local account manager who focuses on helping their business grow. Our teams work closely with repair shops to provide proven solutions in accessories, tools, and training.

Finally, we offer personal support in your own language. Our native speaking specialists understand the local market, its challenges, and your business goals, ensuring clear communication, fast solutions, and complete peace of mind."

A decentralized operational structure often requires a rethinking of internal processes; how will this new setup reshape your sales organisation, including account management, regional responsibility, and customer engagement, and what changes should partners expect in day-to-day collaboration?

 Answer Remco:
"By now, we have extensive experience operating multiple warehouses. Our ERP system and web shop are fully capable of supporting multiple locations without losing the simplicity of ordering. Each customer is assigned a local warehouse as their primary location, with Arnhem (NL) always serving as a backup.

We develop all of our IT systems in house, which gives us full control over every process. As a result, our processes are highly automated.

All of our managers have hands on experience in the industry and strong local knowledge of both our products and the market. This ensures a deep understanding of our customers as well as local regulations. One of the key requirements for opening new locations is strong leadership. Each site must be led by the best people we can find in that country. Abbas, former manager at Zandparts, and Jacek, founder of Tech Supply and already a successful player in Poland, perfectly match this profile. We have seen that this strategy already works in Austria with the existing local branch that is run by Dominik, who had extensive experience running his own company Grazo, also a former mobile parts distributor.

The common thread in all of this is quality. It is a recurring theme in everything we do and continues to guide our decisions."


Beyond components, Mobileparts.shop has successfully developed its own accessories brand; what makes this brand genuinely distinctive in a crowded accessories market, and can you share insight into its growth, market reception, and contribution to the overall business?

 Answer Mark:
"Over the years, we have developed a very clear understanding of what repair shop customers expect when it comes to accessories. Based on these insights, we created a dedicated accessory concept that now includes five in house brands, including Promiz and Impact. All accessories are carefully selected with the end customer in mind, helping our partners maximize their accessory revenue.

Whether it concerns retail display solutions or bulk supply, we are able to remain competitive thanks to our dedicated sourcing team in China. This allows us to combine attractive pricing with consistent quality.

Today, 353 stores display more than two meters of our accessory brands, and the feedback has been overwhelmingly positive, both in terms of margins and how easily the products sell.

Offering accessories and tools is part of our one stop shop approach. While this is no longer a unique selling point on its own, our focus is not on offering the widest possible assortment. Instead, we prioritize quality above all else. If a product does not meet our standards, it simply will not be included, regardless of how broad the assortment could become."

Finally, as Mobileparts.shop continues to scale and adapt to a rapidly consolidating market, should the industry expect further geographic expansion, partnerships, or acquisitions, and how do you evaluate growth opportunities without losing operational focus or customer trust?

 Answer Remco:
"We strongly believe in decentralization, and we do not need to wait for the full results from Sweden and Poland to confirm this strategy.

We will continue to look for opportunities to expand into new regions and allow more repair professionals to experience our premium service at a local level. In that sense, our journey has only just begun, and we are very grateful for the strong support we continue to receive."